Job Purpose

Based in the USA, this role sits within the recruitment team, focused on student recruitment from North America. The post-holder will report directly to the Country Manager USA and under the strategic direction of the International Recruitment Manager, North America, Europe & Central Asia (IRM).  The post-holder will liaise with the Director and Deputy Director of Recruitment and International Relations, and wider team of International Recruitment Managers and Senior International Officers to support the achievement of the international ambitions and associated Key Performance Indicators (KPIs).

Specifically, the role will lead on student recruitment, with the key objective to increase the numbers of full-time undergraduate and postgraduate international students, alongside non-graduating study abroad students from a named region of the USA – Northeast, to the University of Glasgow.  The role will have a focus on lead generation, applicant nurture and support.  The role will also prioritise targeted stakeholder engagement from a defined geographical region within North America.

NOTE: The regional recruitment breakdown will cover the Northeast, (Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont.) The successful candidate will need to reside in one of these States.

The post holder will be required to visit the University of Glasgow twice per calendar year. The post holder may be asked to attend international recruitment events in other countries, if required.

Applicants must be US citizens or have the right to work in the USA. The University of Glasgow is unable to sponsor those without US citizenship or the right to work in the USA.

Main Duties

1. To lead on the strategic development and operational management of Glasgow’s promotional and student recruitment activities in the Northeast region of the USA, contributing to overall institutional targets. Lead on the production and implementation of regional strategic recruitment plans for the region. By horizon scanning, competitor analysis and monitoring of market intelligence, contribute to market assessments and produce other timely marketing reports when requested.

2. Develop and implement a Recruitment Strategy for your region in the USA including detailed analysis of student numbers by level of study with specified targets broken down to priority States and level of study.

3. Regular travel to represent the University at education fairs and other recruitment events to support lead generation.  This will include giving presentations to different stakeholder groups. In addition, the post-holder will be expected to coordinate visits to the assigned region by other members of University of Glasgow staff, producing timely and comprehensive reports following visits.

4. To liaise with key partners, including for example, the University of Glasgow’s study abroad network, high school counsellors and alumni networks to support recruitment activities.

5. To initiate and develop relationships/agreements in-country with key government ministries (both in-country and the UK), organisations and high-level sponsorship bodies, negotiating appropriate financial packages and, where necessary, ensuring reporting requirements are met.

6. Work with colleagues across External Relations to improve information and the service provided to international applicants and to increase the uptake of offers for all levels of study, by planning and implementing tailored conversion strategies.

7. Manage a dedicated consumable budget for an agreed region in the USA, providing monthly status reports, ensuring that all expenditure is in line with agreed University policies and procedures.  This should include consideration of the return on investment for the agreed regional spend.

8. Provide strategic statistical and trend analysis in relation to market responsibilities and where necessary, recommend changes to policies, and inputting into e.g. admissions criteria and the pricing strategy.

9. Work with the Dean of Global Engagement, IRM and Country Manager to recommend, develop and manage new institutional partnerships, liaising with existing partners, embassies, industry and sponsorship bodies where applicable.

10. In conjunction with the International Recruitment Manager, assist with the production of North American marketing materials in a timely manner – this includes print and digital collateral.

11. To represent the University and External Relations on professional groups, forums and committees as required.

12. Identify high quality applicants for recommendation for scholarships.

13. Support with International Summer School recruitment, with focus on marketing and conversion.

14. Through regular communications, advise the University Colleges on opportunities for each College for recruitment and partnership development including working closely with the International Dean of Global Engagement for the Americas and assisting them where necessary.

Knowledge, Qualifications, Skills & Experience

Knowledge/Qualifications

Essential:

A1 Degree level education or postgraduate/professional qualification/Higher degree or relevant experience.

A2 Up to date knowledge of UK and USA Higher Education.

A3 Some knowledge and understanding of the Scottish Higher Education system and specifically the undergraduate application systems (e.g. UCAS).

A4 Some knowledge of broader external market environment in the context of international higher education.

A5 Knowledge of data protection principles and confidentiality requirements.

A6 Valid US Driving Licence.

Desirable:

B1 Possess an understanding of the University of Glasgow.

B2 Knowledge of institutional and College strategic priorities, alongside in-depth knowledge of the University’s degree programmes and research strengths.

B3 Possess an understanding of the Agent Quality Framework (AQF).

Skills

Essential:

C1 High level negotiation skills.

C2 Ability to analyse and interpret data to support decision-making.

C3 Project management skills.

C4 Identifying trends in markets, generating original ideas and innovative solutions.

C5 Proven high level communication skills, obtained through representational and negotiating activities.

C6 Excellent analytical, time management, administrative and organisational skills.

C7 Knowledge of databases, PowerPoint, Excel, Access and Word.

C8 Excellent presentation skills.

C9 Risk analysis.

Experience

Essential

E1 Relevant broad professional /management experience in similar or related role with degree, or without a degree, evidence of progression and development gained through more extensive relevant experience.

E2 Experience in student recruitment, marketing, or related sales/marketing sectors.

E3 Experience of market development and relationship management.

E4 Substantial experience of event attendance and presenting to an audience.

E5 Experience of budget management.

E6 Experience of leading or initiating projects with measurable outcomes and implications across wider teams.

Desirable:

F1 Experience of Higher Education regional/remote student recruitment/marketing.

F2 Experience of cross-cultural business transactions.

F3 Overseas work experience.

Terms and Conditions

Salary will be Grade 7, $55,355 - $62,075 per annum.

This post is full time (35 hours p/w) and open ended.

Closing date: 30 September 2025

NB: it is anticipated that interviews will take place towards the end of October 2025 (subject to change) with successful candidates invited to attend second interview in the Northeast of the USA (dates tbc).

As a valued member of our team, you can expect:

1 A warm welcoming and engaging organisational culture, where your talents are developed and nurtured, and success is celebrated and shared.

2 An excellent employment package with generous terms and conditions including 41 days of leave for full time staff, pension - pensions handbook https://www.gla.ac.uk/myglasgow/payandpensions/pensions/, benefits and discount packages.

3 A flexible approach to working.

4 A commitment to support your health and wellbeing, including a free 6-month UofG Sport membership for all new staff joining the University  https://www.gla.ac.uk/myglasgow/staff/healthwellbeing/.

We believe that we can only reach our full potential through the talents of all. Equality, diversity and inclusion are at the heart of our values. Applications are particularly welcome from across our communities and in particular people from the Black, Asian and Minority Ethnic (BAME) community, and other protected characteristics who are under-represented within the University. Read more on how the University promotes and embeds all aspects of equality and diversity within our community https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/.

We endorse the principles of Athena Swan https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/athenaswan/ and hold bronze, silver and gold awards across the University.

We are investing in our organisation, and we will invest in you too. Please visit our website https://www.gla.ac.uk/explore/jobs/ for more information.