Job Purpose

To develop and implement effective targeted marketing strategies and an operational plan for the Adam Smith Business School that meets wider School objectives.  Through liaison with University Services, provide guidance and assistance to the School on marketing, insights and visual identity policies, drawing on marketing expertise.  To oversee the provision of marketing services to key internal clients including the School Executive and degree programme convenors (academic and administrative staff), undertaking the planning and delivery of all marketing activity for the School.

Main Duties and Responsibilities

1.   Lead on the development of tailored School marketing strategies and implement marketing and student recruitment initiatives which adhere to University brand.

2.  Deliver a complete marketing programme for the School across learning and teaching, corporate connections, research and knowledge exchange, prioritising postgraduate taught marketing and conversion activities and to ensure all activity is achieved within the agreed budget.

3.  Monitor effectiveness of marketing tools and techniques including evaluation of advertising and promotional activity to ensure cost effective use of marketing budgets.

4.  Work with colleagues across the school and college to provide marketing services, advice and support ensuring marketing activity is strategic, consistent and supported by market intelligence.

5.  Lead on the development, implementation and monitoring on the effectiveness of the University brand guidelines within the school.

6.  Oversee the delivery of the School's market research requirements, providing key insights, analysing and interpreting data to identify patterns and solutions, for consumption by key stakeholders.

7.  Line management of Student Recruitment and Marketing Officer, setting priorities, managing workloads and creative processes and approving deliverables along with responsibility for the individual's regular review and development.

8.  Support the School's diversification strategy and student recruitment conversion activity along with managing the development and overseeing the delivery of marketing plans for new postgraduate taught programmes.

9.  Manage School participation in School-specific rankings and league tables. Liaise with staff across the School and the University to manage data collection and identify ways to improve performance.

10.  To contribute to the enhancement of the University's international profile in line with the University’s Strategic Plan - Inspiring People - Changing the World. http://www.gla.ac.uk/about/strategy/people/

Knowledge, Qualifications, Skills and Experience 

Knowledge/Qualifications

Essential

A1 Ability to demonstrate the competencies required to undertake the duties associated with this level of post having acquired the necessary knowledge and skills through personal development and progression in a similar role(s). Or: Scottish Credit and Qualification Framework level 8 (Scottish Vocational Qualification level 4, Higher National Diploma) or equivalent, and experience of personal development in a similar role.

A2 Excellent understanding of Customer Relationship Management techniques; digital/new media marketing strategies.

A3 Detailed knowledge of marketing theory and best practice.

A4 Excellent working knowledge of web content management systems (preferably t4 CMS) and html.

Desirable

B1 Chartered Institute of Marketing qualification or similar.

B2 Knowledge of project management techniques.

B3 Knowledge of University or Higher Education procedures, such as policies, processes and procedures specifically in relation to student recruitment.

Essential

C1 Proven marketing research skills, of collating and evaluating evidence to provide insight into trends and user needs across learning and teaching programmes, corporate connections, and research and knowledge exchange.

C2 Proven creative marketing skills - including copywriting skills, development of creative campaign solutions etc.

C3 Technical marketing skills - including print management; T4 or other web content management skills, management of design/agency relationships etc.

C4 Ability to take marketing briefs from internal clients and deliver high quality marketing campaigns that achieve the desired results.

C5 Ability to track the effectiveness of marketing activity.

C6 Strong organisational and interpersonal skills; good analytical and problem-solving skills; ability to work under pressure and tight timescales; and an ability to work on a number of projects simultaneously.

C7 Excellent oral and written communication skills, including report writing.

C8 Budget management.

C9 Strong presentation skills.

C10 Sensitivity to the needs of students and other individuals from different cultures.

C11 Able to work effectively as a member of the team and to develop effective working relationships with academic and non-academic colleagues and external partners/contacts.

Experience

Essential

E1 Significant relevant experience in a similar role.

E2 Experience of planning, implementing and assessing effectiveness of marketing programmes.

E3 Experience of managing and/or undertaking market research projects.

E4 Substantial web publishing experience in a marketing context.

Desirable

F1 Experience of either the Higher Education sector or with products focused on the youth market.

Terms and Conditions

Salary will be Grade 6, £33,482 - £37,174 per annum.

This post is full time (35 hours per week) and fixed term.  This post is to cover maternity leave for up to 12 months or until the substantive postholder returns.

Please Note: If you are a current employee of the University of Glasgow, please be advised that the University would consider an internal secondment opportunity for this post. University of Glasgow applicants should seek clearance for release for internal secondment from their line manager before making a formal application.

The University of Glasgow has a responsibility to ensure that all employees are eligible to live and work in the UK.  If you require a Skilled Worker visa to work in the UK, you will be required to meet the eligibility requirements of the visa route to be assigned a Certificate of Sponsorship.

Please note that this post may be eligible to be sponsored under the Skilled Worker visa route if tradeable points can be used under the Skilled Worker visa rules. For more information please visit: https://www.gov.uk/skilled-worker-visa.

As a valued member of our team, you can expect:

1 A warm welcoming and engaging organisational culture, where your talents are developed and nurtured, and success is celebrated and shared.

2 An excellent employment package with generous terms and conditions including 41 days of leave for full time staff, pension - pensions handbook https://www.gla.ac.uk/myglasgow/payandpensions/pensions/, benefits and discount packages.

3 A flexible approach to working.

4 A commitment to support your health and wellbeing, including a free 6-month UofG Sport membership for all new staff joining the University  https://www.gla.ac.uk/myglasgow/staff/healthwellbeing/.

We believe that we can only reach our full potential through the talents of all. Equality, diversity and inclusion are at the heart of our values. Applications are particularly welcome from across our communities and in particular people from the Black, Asian and Minority Ethnic (BAME) community, and other protected characteristics who are under-represented within the University. Read more on how the University promotes and embeds all aspects of equality and diversity within our community https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/.

We endorse the principles of Athena Swan https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/athenaswan/ and hold bronze, silver and gold awards across the University.

We are investing in our organisation, and we will invest in you too. Please visit our website https://www.gla.ac.uk/explore/jobs/ for more information.

Closing Date:  24 June 2025