Please note that this vacancy is only open to current University of Glasgow employees.

Job Purpose

This role supports the University of Glasgow’s engagement with Chinese-speaking audiences, including prospective and current students, alumni, and partner institutions. The post holder will create and manage content for Chinese social media platforms, assist with marketing and communications strategies, and contribute to student recruitment and engagement, and alumni engagement.

The position offers hands-on experience in digital marketing and social media management, focusing on Chinese channels such as Weibo, WeChat, Bilibili, and Xiaohongshu (Little Red Book).

Main Duties & Responsibilities

1. Content Creation & Channel Management

- Develop engaging, authentic content for Chinese social media platforms, showcasing research, student life, and campus experiences.

- Create multimedia content (video, graphics) tailored to Chinese audiences.

- Assist in launching and managing new channels (e.g., Xiaohongshu), ensuring content resonates with platform-specific audiences.

- Translate materials between English and Mandarin as required.

2. Community Engagement & Customer Service

- Respond to comments, messages, and mentions to foster community and support student recruitment.

- Liaise with admissions and recruitment teams to provide timely, accurate responses during key recruitment periods.

3. Strategy & Research

- Support the development of digital marketing strategies for China and East Asia.

- Monitor and benchmark performance against other institutions’ Chinese social media accounts.

- Stay updated on Chinese social media trends, popular culture, and current events to inform content planning.

4. Collaboration & Reporting

- Work closely with the Digital Content Coordinator, Marketing Officer, Communications Officer and other university teams to ensure a cohesive approach.

- Compile analytics and reports to evaluate campaign performance and engagement.

Knowledge, Qualifications, Skills & Experience

Knowledge & Qualifications

Essential:

A1 Knowledge of Chinese and Scottish culture, and ideally the higher education sector.

Skills

Essential:

C1 Fluency in Mandarin and strong English writing skills.

C2 Ability to create video content and basic editing skills.

C3 Strong interpersonal and communication skills.

C4 Excellent attention to detail and proofreading ability.

C5 Creative and enthusiastic approach to tasks and projects.

Experience

Essential:

E1 Experience creating and publishing digital content on social media (personal or professional).

Desirable:

F1 Experience with video editing software (e.g., Final Cut Pro, Adobe Premiere Pro).

F2 Experience with photo editing tools (e.g., Canva).

F3 Active social media user with interest in emerging trends.

Terms and Conditions

Salary will be Grade 4, £25,804 - £27,319 per annum pro rata.

This post is part time (14 hours per week) and fixed term for up to 12 months from start date.

Please Note: The University would consider a secondment opportunity for this post. Applicants should seek clearance for release for secondment from their employers / line manager before making a formal application.

As a valued member of our team, you can expect:

1 A warm welcoming and engaging organisational culture, where your talents are developed and nurtured, and success is celebrated and shared.

2 An excellent employment package with generous terms and conditions including 41 days of leave for full time staff, pension - pensions handbook https://www.gla.ac.uk/myglasgow/payandpensions/pensions/, benefits and discount packages.

3 A flexible approach to working.

4 A commitment to support your health and wellbeing, including a free 6-month UofG Sport membership for all new staff joining the University  https://www.gla.ac.uk/myglasgow/staff/healthwellbeing/.

We believe that we can only reach our full potential through the talents of all. Equality, diversity and inclusion are at the heart of our values. Applications are particularly welcome from across our communities and in particular people from the Black, Asian and Minority Ethnic (BAME) community, and other protected characteristics who are under-represented within the University. Read more on how the University promotes and embeds all aspects of equality and diversity within our community https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/.

We endorse the principles of Athena Swan https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/athenaswan/ and hold bronze, silver and gold awards across the University.

We are investing in our organisation, and we will invest in you too. Please visit our website https://www.gla.ac.uk/explore/jobs/ for more information.

Closing Date:  7 January 2026