**Please note that this vacancy is open to current University of Glasgow employees only**

Job Purpose

The Digital & Social Media Co‑Ordinator plays an important role within the College of Arts & Humanities (CoAH) Marketing & Communications team, demonstrating the value of the arts and humanities and enhancing the journey for prospective students, inspiring them to make the University of Glasgow and the city of Glasgow their first choice to study Arts & Humanities subjects.

Reporting to the Marketing & Communications Manager, the postholder supports and coordinates the planning, creation and delivery of high‑quality digital and social media content that showcases the breadth, reach and impact of the CoAH community.

By capturing and sharing the stories of our students, staff and alumni, the postholder enhances awareness of and engagement with our subjects, programmes and research, while ensuring that all digital content aligns with our recruitment goals and positively reflects the University’s reputation. It supports authentic, student‑led storytelling; develops market‑relevant assets; and enables a consistent brand presence across channels.

Main Duties and Responsibilities

Manage and co-ordinate digital and social media activity:

• Plan and publish content across College social media channels, ensuring alignment with University social media guidelines including brand, tone and accessibility standards.

• Work with internal colleagues, student content creators and external suppliers to support the production of photography, videos and other creative assets.

• Develop and support authentic, student‑driven content that strengthens the student voice and enhances the College’s visibility.

• Produce engaging multimedia content (video, imagery, graphics, copy and audio) tailored for specific platforms and market needs.

• Co-ordinate the team social media planner, scheduling platform and key dates calendar.

• Support the promotion and delivery of live events online and digital engagement activities to assist enquiry generation and conversion.

• Encourage and manage community engagement to build local and international connections and brand reputation.

• Use branded templates and guides to create graphics and video assets for use across channels and campaigns.

Planning and reporting:

• Produce regular social media performance reports using analytics and insights to inform decision‑making and future planning.

• Monitor sector trends, emerging tools and competitive activity to enhance the College’s strategic positioning.

• Engage with insights, workshops, training and peer community to develop best practices.

• Contribute to the execution of the College social media strategy and the implementation of the wider CoAH content strategy.

Stakeholder Support

• Provide guidance, training and advice to staff managing local School accounts to ensure quality, compliance and brand consistency.

• Proactively collaborate with local college marketing teams, central Communications and External Relations teams to align with university guidelines, messaging and amplify College content.

Governance

• Maintain asset libraries, production trackers and governance standards (permissions, rights, including GDPR and copyright management, on owned and third party platforms.)

Other Duties

• Provide responsive support during key University events (e.g., Graduation, Open Days, showcase events), including occasional out‑of‑hours work where required and permitted.

• Undertake additional duties assigned to support team objectives and recruitment‑critical activity in a fast‑paced environment.

Knowledge, Qualifications, Skills and Experience

Knowledge/ Qualifications

Essential:

A1 Scottish Credit and Qualification Framework level 7 (Advanced Higher / Scottish Vocational Qualification level 3, Higher National Certificate) or equivalent.

A2 Strong understanding of the digital and social media landscape and different platforms and their requirements (inc. Youtube, LinkedIn, Tiktok, Instagram, Facebook) and emerging trends.

A3 Experience of planning and creating content for social media platforms in a professional capacity

A4 Skilled in using social analytics and scheduling tools, with the ability to report on performance.

Desirable

B1 Understanding accessibility, usability and inclusive digital practices.

B2 Knowledge of GDPR and permissions relating to digital content.

Skills

Essential

C1 High levels of creativity and enthusiasm, with the ability to identify potential opportunities to create quality digital content.

C2 Excellent writing skills, with the ability to adapt for a range of audiences and social media platforms. 

C3 Sound knowledge of using design software (Adobe Creative Suite, Canva or other) to create digital and social multi-media content.

C4 Ability to confidently and effectively communicate information and ideas in written and verbal format. 

C5 Ability to proactively initiate, build and maintain strong working relationships at all levels of the University. 

C6 Team player, with the confidence to take the lead and guide others when necessary. 

C7 Good technical understanding and can quickly develop new skills, for example when using new software, IT and equipment. 

C8 Proven ability to cope with a demanding work schedule and produce high quality work, often to tight deadlines. 

C9 High level of accuracy and attention to detail.

Desirable

D1 Proficiency in video editing software and subtitling (e.g. Adobe Premiere Pro, Final Cut Pro, After Effects) 

D2. Experience of working within Higher Education or with the youth market.

Experience 

Essential:

E1 Experience in a similar role creating social and digital media content either as a full- time occupation or as a significant part of a relevant professional role.

E2 Experience of supporting an omni-channel approach, creating and maximising assets and impact.

E3 Experience producing and editing video and photography for social platforms.

Desirable

F1 Experience briefing and coordinating others to undertake high quality content, including student creators, interns, volunteers or external suppliers.

F2 Experience applying brand guidelines to content outputs.

This role is a key part of a busy collaborative and supportive team with opportunities for professional development. View our social media channels to see some of our recent work https://www.gla.ac.uk/colleges/arts/aboutus/socialmedia

As part of your cover letter, please also include links to or details of your social media portfolio. This should showcase screenshots of previous social media posts that demonstrate your creativity and storytelling and/or have achieved impressive engagement results.

Terms and Conditions

Salary will be Grade 5, £28,031 - £31,236 per annum.

This post is full time (35 hours per week) and open ended.

Working pattern: Monday to Friday (possible weekend or evening as may need to attend student events).

As a valued member of our team, you can expect:

1 A warm welcoming and engaging organisational culture, where your talents are developed and nurtured, and success is celebrated and shared.

2 An excellent employment package with generous terms and conditions including 41 days of leave for full time staff, pension - pensions handbook https://www.gla.ac.uk/myglasgow/payandpensions/pensions/, benefits and discount packages.

3 A flexible approach to working.

4 A commitment to support your health and wellbeing, including a free 6-month UofG Sport membership for all new staff joining the University  https://www.gla.ac.uk/myglasgow/staff/healthwellbeing/.

We believe that we can only reach our full potential through the talents of all. Equality, diversity and inclusion are at the heart of our values. Applications are particularly welcome from across our communities and in particular people from the Black, Asian and Minority Ethnic (BAME) community, and other protected characteristics who are under-represented within the University. Read more on how the University promotes and embeds all aspects of equality and diversity within our community https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/.

We endorse the principles of Athena Swan https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/athenaswan/ and hold bronze, silver and gold awards across the University.

We are investing in our organisation, and we will invest in you too. Please visit our website https://www.gla.ac.uk/explore/jobs/ for more information.

Closing date: 23:45 on Thursday 26th February 2026